Friendly Google Analytics reports

Analytics you can finally understand

You're getting traffic — but somewhere along the way, people leave. WhereTheyLeave turns your analytics data into a clear, actionable report — what's broken, where you're losing users, and where to look first. For you, your team, or your clients.

No scripts, no tagging Connects to your GA4 in one click Report in 30 seconds See if your ads actually convert Track your goals Auto email reports & alerts
Funnel report
GA4
🔴 Biggest drop-off
4,700 of 12,400
people left here · 58%
🟡 Completed funnel
980 of 12,400
finished all 5 steps
🟢 Sessions
12,400
in this date range
Site visitsession_start
12,400 users
entry
Viewed productview_item
8,100 users
-35%4,300 users left
Added to cartadd_to_cart
3,400 users
-58%4,700 users left
Started checkoutbegin_checkout
2,200 users
-35%1,200 users left
Purchasepurchase
980 users
-55%1,220 users left
🔴 Main exit
Added to cart/add_to_cart
58%
drop rate
4,700 users leave between viewing a product and adding to cart — your sharpest drop and where you lose the most ready-to-buy customers.

Try: clearer pricing, a stronger “Add to cart” button, and trust badges on the product page.

Raw data → Clear answers

Reports that explain themselves

Skip the dashboards. Connect GA4 or drop a file, and get a short write-up of what happened in plain language — readable by you, your team, or your client, with no training needed.

Your GA4 · Report

Real Google Analytics 4 report — complex, hard to read

47 reports. Still no answer.

GA4 · Traffic source

Where your visitors come from

1,288 sessions · last 30 days

Organic Search 38% — top channelPaid 7%5 channels
Organic Search
38%485 ses.
Direct
27%353 ses.
Referral
15%196 ses.
Social
13%161 ses.
Paid Search
7%93 ses.
1,288sessions

Organic Search + Direct make up 65% of traffic

Google Analytics 4 · default channel grouping · last 30 days
What you'll learn

Your funnel — and everything around it

Each report covers conversion drop-offs, traffic sources, page speed, concrete recommendations and many more — all from your Google Analytics data.

What to do next

3 actions

1 critical · fix first

Critical: Reduce source_selected dropout

Quick win: Speed up mobile load time

Growth: Push 'funnel analysis tool' to top 3

Page Speed

Speed looks good

29 pts above average for similar sites

Above avg3 analyses
Mobile
Good
Desktop
Great

💡 Mobile score drives most of your traffic — focus there first.

Revenue overview

$1,886

up 80% vs previous period

Organic
38%
Direct
24%
Paid
14%
Project status

Improving

conversion up from 8.9% to 9.9%

+1pp trend3 analyses
📈

Is conversion improving?

Yes, up from 8.9% to 9.9%

Last 3: 8.9% → 8.5% → 9.9% — trending upward.

🔥

What's the main problem?

source_selected — half leave here

59.6% drop rate, critical in 3 of 3 analyses.

How much of the funnel is fine?

5 of 6 steps — mostly healthy

Only source_selected needs your attention.

Technical health

Page speed needs work · LCP 3.9s

Score 81/100 — based on 3 analyses.

FunnelsTrafficRevenueCampaignsAdsSEOPerformanceDevicesUser behaviorDemographics
Reports, alerts & sharing

Sent to you,
shared with everyone

New reports, alerts, finished campaigns and reached goals land in your inbox — automatically. And any report exports to a clean PDF or a shareable link, so clients and teammates are never out of the loop.

Inbox · Automatic
Your weekly reportPDF
MerchStore · every Monday, 9:00
Auto
Conversion dropped this week
9.9% → 7.4% · take a look
Alert
Summer Sale wrapped up
$3 / conversion · 45 conversions
Campaign
New best run — goal reached
10.6% conversion · a record
Goal
Share this report
Export PDF
wtl.report/merchstore-x9f2
YTC+2
You · team · client can view
FoundersMerchantsAgenciesClients

Start finding answers

Connect GA4 or upload your data — get your first report in 30 seconds.