10%
Conversion rate
On trackTier 3
Share of funnel entrants who finish · target: 11%
1.1% to go
Product
Everything your site is trying to tell you
Less time in dashboards, fewer surprises. Each tool below answers one question you would otherwise dig for in your analytics.
Jump to a feature
Funnel Creator
See where they leave
You see visits and you see orders. What happens in between is a guess. Say what your site is for: buying, signing up, booking a call. The app reads the events your site already sends, lays out the path and names the step that loses the most people, with what it costs. Several funnels per site, each with its own history.
What kind of website is this?
We'll suggest the most relevant things to measure.
Suggested🛒
E-commerce
Online stores, physical & digital products
Based on your events
💻
SaaS
Software, web apps, subscription platforms
✉️
Lead Generation
B2B, agencies, consulting, local services
📝
Content
Blogs, newsletters, media, communities
Build your funnel
Pre-fill from your GA4 events · drag, remove, or add steps below
1Product pageEntryview_item81008,100 users
2Add to cartadd_to_cart34003,400 users
3Checkoutbegin_checkout22002,200 users
4PurchaseGoalpurchase980980 users
Add from your events6 available
Everything else your property records. Add any of them to your funnel.
Tracking check
Fix your analytics setup
A wrong tracking setting quietly skews the numbers you decide on, and nothing warns you. Every report checks your setup and names each gap, with whose job the fix is: a setting in your analytics or a change on your site. Fix one and you unlock new data: revenue, campaigns, whole new chapters in your report. We email you the day one opens.
Tracking setup
25 checks · read-only
0/ 100
Grade C · 3 things to fix
2 are settings in Google Analytics you can change yourself. 1 is a change on your website.
▲ +12 · improvingPurchases arrive without the money on them
18 orders · $0 revenue
Fix: a change on your siteRevenue · lockedYour own domain counts as a referral
pay.northloom.com · 412 sessions
Fix: a setting in GA4Traffic · lockedAd visits arrive without a campaign tag
72% of paid visits
Fix: the links you shareCampaigns · locked
Fix one and the new chapter opens. We email you the day it does.
What to do next
Know what to fix first
Most reports stop at the numbers. Every report here ends with two rows of notes: what to fix, in what order and what it's worth, and what to build on, like the channel or page that already does best. Code finds every task in your data; AI only words it. Once a test confirms a fix, the app ticks it off for you.
worded by AI based on your data · most urgent first
1.critical · fix firstFunnel
Reduce Add to cart dropout
58% of visitors who view a product never reach the 2. Add to cart step, and phones, 61% of your traffic, do worst. Test a simpler, clearer product page against the current one. Google’s test of the page also found 2 design problems, listed separately.
The drop into this step vs 3 days earlier: ▼ +3pp · worsening
≈ $8,400 if mobile matched desktop's buy rate this period
2.worth watchingGoogle Ads
Move budget away from the Display campaign
Display returns the least of your campaigns: at the median campaign's return it would have brought back $1,240 more. Change its targeting or move its budget to a campaign that pays back.
3.growth opportunitySEO
Push “wool sneakers” to top 3
You rank #8 for it with 5,063 clicks. The top 3 results get about 30% of the clicks, and you get 4%. A content push could bring 8× more visits.
your checklist0 of 3 fixed
every task and number above ↑ is calculated from your data, nothing is guessed. AI only translates them into plain language
AI Assist
Ask your report anything
A chatbot can sound sure about your traffic and still be wrong. This one answers only from your report, so every figure it cites is one you can check: which step, how many users, what it costs. On the dashboard it covers the whole project.
AI Analyst
sees this report · nothing elseI’ve read this report: 4 funnel steps, 17,300 sessions, your design check, ads and search. Ask me anything about it.
Why did checkout get worse this month?
Mostly on phones. The drop into 2. Add to cart grew 3 points since your last report, and 61% of those visitors are on mobile. Google’s test of that page flags the buttons as too small to tap. Desktop barely moved.
Is it worth fixing before the sale?
Yes. At your average order of $25, phones buying like desktop would bring about $8,400 more over these 30 days. It’s the first move in your What to do next list. Fix it, run the report again, and the chip will tell you if it helped.
Ask about your funnel data...
Versions
Keep the change that helped
You redesign a page, change a price, move a button, and the numbers move. Was it you or the season? Mark the change as a new version, and your reports show conversion before and after, side by side. When your site changes, the app suggests a new version for you. If a change hurt, the next report shows it.
2 events changed · Apr 29
v1.4active
v1.3archived
v1.4v1.3
11.2%
avg conversion+3.8ppv1.4
7.4%
427
avg users+10v1.3
437
v1.4Current
Apr 29 – now
view_item100%
add_to_cartbiggest drop42%
begin_checkout18%
add_payment_info14%
purchase9.1%
11.2%avg conversion
427avg users
Quick verdict
v1.4 converts 3.8pp higher. The new checkout step paid off.
+3.8ppconversion✓ v1.4+10users✓ v1.32steps changed
A new version starts when you mark a change or edit the funnel. Nothing is ever deleted.
Campaigns
Which campaign paid off?
You spent the budget. Did sales follow? Give a campaign a date window and a budget. The app measures it against the 30 days before and against your previous campaign: conversion, users, revenue, cost per conversion. Put any two side by side and get a plain verdict. When a campaign ends, its summary lands in your inbox.
Goals
Improve your site, goal by goal
Numbers go up and down. Without a target, it's hard to tell if a month was good. Goals set themselves from your report and show what to improve next: conversion, your biggest leak, visitors, your spot in Google, page speed and more. Every analysis checks whether your results improved. Hold a target over two analyses and the next tier opens a step higher. An email tells you the day it happens.
GoalsAutomatic tracking
8 active · 5 achieved · 3 locked
58%
Biggest leak (add_to_cart)
At riskTier 1
Drop-off at the step that lost most people · target ≤ 47%
Was 55% when set · 11% to go below target
8.4
Average position
On trackTier 2
Average ranking in Google results · target ≤ 7
Into the top 7
12.4k
Total users
On trackTier 2
Unique users in an analysis · target: 12000
Hit once. Hold it one more analysis
Automatic emails
What matters lands in your inbox
You won't open analytics every day, and you shouldn't have to. Your report lands in your inbox every week or month. An email comes when conversion drops, a search term reaches Google's page 1, a campaign ends or a goal is reached. Every Monday, one digest for all your sites. Any report can go out as a link or PDF, to your team or a client.
Inbox · Automatic
Your weekly reportPDF
Northloom Apparel · every Monday, 9:00
Conversion dropped this week
9.9% → 7.4% · take a look
“wool sneakers” entered Google’s page 1
#11 → #8 · search alert
Your week in numbers
visitors up 12% · Monday digest
Summer Sale wrapped up
$3 / conversion · 45 conversions
Goal reached: a new best run
10.6% conversion · a record
Share this report
Export PDF
wtl.report/northloom-apparel-x9f2
YTC+2
You · team · client can viewHow it works
Your first report in a minute
Most analytics tools start with a setup project. This one reads the data you already have, so there is nothing to install. Connect Google Analytics, pick your kind of site and click analyze. You watch each check land, from your funnel to page speed and SEO, and about a minute later you read the result.
Analyzing your site
Checking data quality
Building your funnel
Finding where users leave
Testing speed on phones
Checking SEO
Checking page design
Writing next steps
78% complete · about 8 seconds left
Your data
Your data stays yours
Your numbers are your business. You connect through Google's own consent screen, read-only, for the one property you pick. We keep the finished report, never your raw data. Delete your account and everything goes with it.
What happens to your data
Read-only access
Through Google's own consent screen, for the one property you pick. Revoke it any time.
Raw data never stored
Your data passes through. Only the finished report is saved.
Nothing runs on your site
No script to install and no new cookie banner.
Delete it all
Close your account and every report goes with it.
No ads. We never sell your data.
Stop guessing. Start seeing
Connect your analytics and get your first report in about a minute. No card needed.
Works with Google Analytics, Search Console and Google Ads.