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About

WhereTheyLeave is a tool that shows you exactly where visitors leave your website. Try a demo report without signing up, or upload your own data to see the results in seconds.

What is WhereTheyLeave?

WhereTheyLeave is a browser-based website analysis tool built for store owners, founders, and product teams who want a clear answer to one question: where exactly am I losing users?

Upload a data file or connect directly to Google Analytics 4, Shopify, or WooCommerce โ€” and get a detailed report showing exactly where and how many users leave your site. You can try a demo report without signing up. To see your own full report with recommendations, create a free account โ€” it takes less than 60 seconds and no credit card is needed.

your-export.csv
USER_IDEVENTTIMESTAMPSESSION_IDDEVICE
u00001homepage2026-01-01T08:00:00Zsess_0001desktop
u00001product_view2026-01-01T08:02:00Zsess_0001desktop
u00001add_to_cart2026-01-01T08:04:00Zsess_0001desktop
u00002homepage2026-01-01T09:00:00Zsess_0002mobile
u00002product_view2026-01-01T09:01:30Zsess_0002mobile
your report
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Main issue: 41.2% of users leave at /purchase โ€” that's 2ร— the average drop-off. Secondary issue: /checkout โ†’ /purchase, where you lose 39.3% of traffic.

Total sessions

?Total number of unique user sessions in your data.

7,000

5 unique pages

Conversion rate

?Percentage of sessions that completed the funnel from start to finish.

14.3%

Critical exit

?The funnel step where you lose the most users.

41.2%

at /purchase

Funnel Overview

Step-by-step drop-off analysis

entry7000/homepage/homepageENTRY-37.1%4400/product_view/product_โ€ฆWARNING-36.4%2800/add_to_cart/add_to_cโ€ฆWARNING-39.3%1700/checkout/checkoutWARNING-41.2%1000/purchase/purchaseWARNING/homepage7000 visitors

Recommendations

Prioritized actions based on drop-off severity

Warning

/product_viewยท 37.1% drop

Optimize this step

This step shows elevated drop-off. Review copy, form fields, and navigation clarity.

Warning

/add_to_cartยท 36.4% drop

Optimize this step

This step shows elevated drop-off. Review copy, form fields, and navigation clarity.

Warning

/checkoutยท 39.3% drop

Optimize this step

This step shows elevated drop-off. Review copy, form fields, and navigation clarity.

Warning

/purchaseยท 41.2% drop

Optimize this step

This step shows elevated drop-off. Review copy, form fields, and navigation clarity.

How does it work?

Three steps. No configuration, no technical knowledge needed. Your report is ready in under 30 seconds.

1

Choose your data source

Upload a file (CSV, XLSX, JSON) exported from your analytics tool โ€” or connect directly to Google Analytics 4, Shopify, or WooCommerce. No manual setup needed.

2

We analyze your data

Our engine processes your data and finds exactly where users drop off. You'll see the progress in real-time โ€” the whole analysis takes a few seconds.

3

Get your report

A clear, actionable report with results, recommendations, and PDF export. Create a free account to unlock the full version with all details.

Analysis methods

Choose the type of analysis that fits your needs. More methods are on the way.

Loss analysis

The core analysis. Shows how many users move forward and how many leave at each step. Works with both file uploads and API connections.

Coming soon

Period comparison

Compare your results across two time periods to track whether your changes are actually improving sales.

Coming soon

Group breakdown

Break down your results by device, country, traffic source, or any custom dimension to find where specific groups struggle.

Supported data sources

WhereTheyLeave works with file uploads and direct API connections. Upload an export or connect your account โ€” either way, your report is ready in seconds.

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File upload

.csv ยท .xlsx ยท .json ยท .tsv ยท .ods

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Google Analytics 4

API connection

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Shopify

API connection

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WooCommerce

API connection

Features

A demo report is available without any account. Creating a free account unlocks the full feature set.

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Login with Google or email

Create a free account to save your reports, track trends over time, and unlock the full feature set. Sign in with one click via Google, or use email and password.

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Scheduled email reports

Get your report delivered to your inbox automatically โ€” weekly or monthly. Includes a summary of the biggest changes since the last report.

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Shareable report links

Generate a link to share your report with your team or clients. No account required to view a shared report. You can revoke the link at any time.

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Results tracking over time

Run analyses over multiple time periods and see how your overall results and losses change over time on a single chart.

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PDF export

Download a clean, print-ready PDF version of your report to share in presentations or keep for your records. Available on all plans.

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Analysis history

All your previous analyses are saved and accessible from your dashboard. Compare current results side-by-side with any earlier run.

Results preview

Homepage
12,400
Product
8,928
Cart
5,084
Checkout
2,232
Purchase
1,116

Results trend

Avg success rate

14.3%

Best week

17.8%

Privacy & data security

WhereTheyLeave is built on a privacy-first architecture. This isn't just a policy โ€” it's a technical constraint built into how the tool works.

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Your data stays private

When you upload a file, all parsing and analysis runs entirely in your browser โ€” your data never reaches our servers. For API connections (GA4, Shopify, WooCommerce), we read your data to generate the report but never store raw analytics data. The only information we save (if you create an account) is your report output โ€” used to build trends and history โ€” never the raw input data.

Frequently asked questions

Ready to find where you're losing users?