WhereTheyLeave
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For shops, apps and anyone who sells online

Your website's analytics assistant who helps you get more customers

Every week, WhereTheyLeave reads the data you already have and tells you in plain words where your online business loses customers, what changed and what to fix first.

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Free to start · No card · Nothing to install · First report in about a minute

Google AnalyticsPostHog
SEOAdsRevenueFunnelsDesign auditAccessibilityPage speed
Get clear answers in minutes

See what's working and what's not

Save hours every week. Everything that matters in one easy-to-read report, not dozens of dashboards. Every report compares itself with the last and shows what got better or worse.

this is your Google Analytics dashboard

Google Analytics· Traffic report

47 dashboards · 112 metrics · 0 answers

A Google Analytics 4 traffic report: charts, tables and a hundred metrics
Your report· Jun 12, 2026
v1.4GA43 fixes

Where do shoppers drop out before buying?

1. view_item2. add_to_cart3. begin_checkout4. purchase
May 13 – Jun 11 · 30 daysvs previous report, Jun 9 · 3 days earlier

  • Conversion

    9.9% of visitors bought

    Biggest drop: 58% leave at 2. add_to_cart · 3 design problems

    ▲ +2.1pp · improving

  • Visitors

    12,400 unique users

    17,300 sessions · 1.4 per user

    ▲ +8% · improving

  • Revenue

    $30,900

    last 30 days

    ▲ +$1,900

  • Google Ads

    $2.87 back per $1

    $4,549 spent

    ▼ −$0.40 · worsening

  • SEO

    #8 for “wool sneakers”

    5,063 clicks · page 1

    no change

translated into easy-to-read insights

What do I fix first?

Fix the right things and sell more

Stop guessing what to work on. Every report ends with a short to-do list, and each task shows what it could bring you. Fix one and the next report shows if it worked.

critical · fix firstFunnel

1.Reduce Add to cart dropout

58% of visitors who view a product never reach the 2. Add to cart step, and phones, 61% of your traffic, do worst. Test a simpler, clearer product page against the current one. Google’s test of the page also found 2 design problems, listed separately.

≈ $8,400 if mobile matched desktop's buy rate this period

worth watchingGoogle Ads

2.Move budget away from the Display campaign

Display returns the least of your campaigns: $1,240 less than your median one.

growth opportunitySEO

3.Push “wool sneakers” to top 3

You rank #8 and get 4% of the clicks. The top 3 get about 30%.

your checklist0 of 3 fixed

  • Make buttons and links bigger to tap on /products

    Designquick fixto fixsince Jun 12, 2026

  • Speed up the site on phones

    PageSpeedfixedfixed Jun 9, 2026

    LCP 4.1s → LCP 2.3s

  • Stop your payment provider showing up as a source

    Tracking setupfixedfixed Jun 2, 2026

    Your payment provider shows up as where visitors came from → Visitors keep the source they really came from, through checkout

every task and number above ↑ is calculated from your data, nothing is guessed. AI only translates them into plain language

Automatic email reports

Stay up to date wherever you are

No need to log in and check. Your report comes by email every week or month. If your conversion drops, you get an alert, usually the next day, not weeks later by chance.

Monday, June 16

9:41

  • WhereTheyLeave

    now

    Alert: Conversion rate down 25% · Northloom Apparel

    Now 7.4%, previously 9.9%. Biggest leak: Add to cart.

  • WhereTheyLeave

    41m ago

    Auto Report: Northloom Apparel · 1 funnel

    9.9% completed the funnel. Email converts 3.8× better than Paid Social.

  • WhereTheyLeave

    41m ago

    “wool sneakers” entered Google’s page 1 · Northloom Apparel

    Google moved it from #11 to #8.

  • WhereTheyLeave

    1h ago

    Visitors up 12% this week

    12,400 unique visitors, 11,071 the week before.

    6 more from WhereTheyLeave

See the details
Analytics health check

Get numbers you can trust

One wrong setting in your analytics can make your numbers wrong for months. Every report checks your setup, shows what's wrong and says what to fix.

Tracking setup
25 checks · read-only

Grade C · 3 things to fix

2 are settings in Google Analytics you can change yourself. 1 is a change on your website.

  • Purchases arrive without the money on them

    18 orders · $0 revenue

    Fix: a change on your siteRevenue · locked

  • Your own domain counts as a referral

    pay.northloom.com · 412 sessions

    Fix: a setting in GA4Traffic · locked

  • Ad visits arrive without a campaign tag

    72% of paid visits

    Fix: the links you shareCampaigns · locked
Fix one and the new chapter opens. We email you the day it does.
Is it for me?

Before you connect

The questions we hear most.

I already have analytics. Why do I need this?

Your analytics has the data. WhereTheyLeave reads it for you and says in plain words what's happening and what to do.

Is this another analytics tool, like Matomo, Umami, Clarity or Mixpanel?

No. Those tools add a script to your site and record every visit. WhereTheyLeave adds nothing to your site. It reads the data already in your Google Analytics or PostHog, keeps only the finished report and tells you in plain words what to fix first.

I rarely look at analytics. Is this for me?

That's who it's for. A report arrives by email every week or month, and an alert comes when conversion drops.

Can I trust the numbers, and the AI?

Code calculates every number and verdict from your data, and AI only puts them into words. When there are too few visitors to judge, the report says so.

Is my data safe?

Access is read-only, and we keep the finished report, never your raw data. Nothing new runs on your site, so there's no new cookie banner.

Start finding answers

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