Features

Everything you need to understand your funnel

From drag-and-drop funnel building to AI-powered verdicts and campaign tracking — one tool to find and fix your conversion leaks.

Funnel Creator

Build your funnel from your own GA4 events — or from URL paths.

AI Assist

AI recommendations in every report plus a personal analyst chat.

Campaign Tracking

Connect Google Ads and see what each click really returns.

Goals

Set milestones for your analysis and track whether you're hitting them.

Compare Versions

Check whether a change actually moved the numbers.

White-label Reports

Client-ready reports in your brand, delivered every week.

Funnel Creator

Build a funnel from the events you already have

Dozens of events, zero clarity. No time or expertise to configure GA4 funnels? Connect your account and build your own funnel in seconds — drag, drop, done.

Build your funnel

Pre-fill from your GA4 events · drag, remove, or add steps below

1view_item8,100

2add_to_cart3,400

3begin_checkout2,200

4purchase980

converted

Add from your events· 6 more available

What kind of website is this?

We'll suggest the most relevant things to measure.

Suggested🛒

E-commerce

Online stores, physical & digital products

Based on your events

💻

SaaS

Software, web apps, subscription platforms

✉️

Lead Generation

B2B, agencies, consulting, local services

📝

Content

Blogs, newsletters, media, communities

Compare Versions

Did that last change actually help?

You changed something. Conversion went up — or did it? Without a side-by-side, you're guessing. WhereTheyLeave archives every version of your funnel automatically, so when your tracking changes you can see exactly what that swap did to your numbers.

2 events changed · Apr 29

v1.4active

v1.3archived

v1.4v1.3

11.2%

avg conversion+3.8ppv1.4

7.4%

427

avg sessions+10v1.3

437

v1.4Current

Apr 29 – now

view_item100%

add_to_cartbiggest drop42%

begin_checkout18%

add_payment_info14%

purchase9.1%

11.2%avg conversion

427avg sessions

v1.4Current

Apr 29 – now

view_item100%

add_to_cartbiggest drop42%

begin_checkout18%

add_payment_info14%

purchase9.1%

11.2%avg conversion

427avg sessions

v1.3Archived

Mar 17 – Apr 28

page_view100%

view_itembiggest drop61%

add_to_cart45%

begin_checkout15%

purchase7.4%

7.4%avg conversion

437avg sessions

Quick verdict

v1.4 converts 3.8pp higher — the new checkout step paid off.

+3.8ppconversion✓ v1.4+10sessions✓ v1.32steps changed

Detected automatically from your GA4 — or whenever you edit the funnel. Nothing is ever deleted.

Campaign Tracking

Pick any date range and see what actually happened

Something changed — a campaign, a redesign, a seasonal spike. Tag the date range and WhereTheyLeave isolates that period across every metric, so you see exactly what moved and what didn't.

Active campaign

Summer Sale 2026

Apr 20 – Jun 20 0 days leftEmailbudget $300avg 9.6%(+1.6pp)10 analysesv3.1 · May 30, 2026

🔄

3 funnel changes during this campaign — chart markers show each transition.

Apr 20

v1.1

v2.1

v3.1

Jun 20

9.6%

avg conversion

+1.4pp vs start

11%

best run

—

worst run

analyses

cost per conversion

~30 conversions

$210 actual spend ÷ 30 conversions · 10 analyses

Goals

Every goal you hit unlocks a bigger one

Reach a target and WhereTheyLeave celebrates it, then quietly raises the bar. Streaks, records, milestones — the small wins that pull you back tomorrow and keep your numbers climbing, without you forcing it.

8 goals climbingLevel 3

72% to your next milestone · 2 already achieved this month

72%

Conversion & funnel

2 goals · mobile + funnel

On track

95%

Traffic

1 goal · 25 to go

On track

72%

Performance

2 goals · 1 vital to fix

On track

79%

Search (SEO)

2 goals · into the top 7

On track

Stop guessing. Start seeing

Connect GA4 or upload your data — your first report takes 30 seconds.